Looking across our distribution data for FY24, FY25, and the first half of FY26, three things stand out about the Ayurvedic and Unani segment:
**1. Immunity-led categories sustained the post-pandemic bump.** Chyawanprash, giloy syrup, and tulsi drops haven't returned to 2019 levels — they're now structurally larger. Retailers should keep year-round shelf presence, not just Q3 push.
**2. Premiumisation is real in Tier-2 cities.** Five years ago, a ₹450 herbal face wash was a Mumbai SKU. Today it sells through in Meerut, Bareilly, and Agra retailers — especially in clusters near coaching institutes.
**3. Bundling drives basket size.** Stocking immunity + digestive + respiratory together lifts average ticket by 22% versus stocking each in isolation.
Our Ayurvedic and Unani portfolio is built to support all three trends. Get in touch if you'd like the full category sheet.